JEFFREY WILLIS

BRAND DESIGNER

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WORK

Reel

Overhead view of a circular clothing store layout with racks of clothes around a central open space, displaying various garments in a tidy arrangement.

THREADLINE

Close-up of a geometric black sneaker with laces and wearing black socks.

POLYKICK

Open and closed brochures on a red surface, titled 'College Travel Trends & Industry Report'. The open pages show commercial airline facts and an image of an airplane.

SHORT’S TRAVEL

Wooden planters filled with green herbs and leafy plants

INFLUXDATA

Abstract image of a glowing blue sphere with digital, sparkling particles in a futuristic style.

STREAMNATIVE

Close-up of black leather with embossed logo and red stitching.

GüS

Data visualization comparing InfluxDB 3.0 and InfluxDB OSS 1.8/2.x performance, showing rows ingested per hour with charts and tables. Left sidebar includes filter options, time range, and data points selection. Text indicates query latency is important.

INFLUX BENCHMARK

Screenshot of a website with a menu overlay on an image of machinery. The menu includes options like '01 Our Services', '02 Portfolio Companies', '03 About Us', and '04 Latest News'. Text promotes aerospace and investment innovation.

LEONID

LOGOS

Logo with minimalistic design featuring a half-circle shape resembling a canopy above the bold text "canopy" on a black background.
"nano" logo in white on black background.
Logo with the word 'MONAI'
Minimalist logo with a stylized flower and the word 'keen' below it on a black background.
Spiral white circle logo on black background
The Hideaways logo in white cursive text on a black background.
Black background with a white geometric tree icon and the words "the habitat." in lowercase letters.
Black square background with the word "SPARK" in white, modern, stylized font.
Logo with an upward arrow and the words "the Alcoves" beneath it, all in white on a black background.
Black logo with the word 'SOLARA' in white uppercase letters and a registered trademark symbol, featuring a stylized sun design above the text.
Black background with a white circular logo of a stylized lion's head and the word 'SPECTRE' beneath it.
Black logo with stylized letters and the word 'FIREFIT' in white at the bottom.

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ABOUT

As a brand designer, I transform ideas into visually compelling designs that strengthen brand identity. My work spans multiple touchpoints, including websites, booth designs, pitch decks, print materials, social ads, metrics, and logos—anything that builds a cohesive brand presence. I prioritize both aesthetics and strategy, ensuring each design aligns with the brand’s values, voice, and target audience.

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TESTIMONIAL

“…create beautiful designs that align with corporate messaging and brand.”

“I've been working with Jeffrey for years on a variety of UI/UX design and creative/brand projects – including day-to-day design requests and large strategic marketing initiatives. He has been instrumental to our design team and has played a significant role in our corporate rebrand (new logos, colors, fonts, and a new website), large conference booth designs (i.e. AWS Re:Invent), our user conference, and many more projects. He has developed new website page designs and other web projects. Additionally, he has contributed to all brand and creative projects -- including expanding our guidelines to create a clear distinct brand across all assets. As a designer, he has a great eye for what looks good and is willing to collaborate to create beautiful designs that align with corporate messaging and brand.”

— Caitlin Croft, Director of Marketing, InfluxData

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CONNECT