/04 EXPERIENCE

ATS DOCX

  • Clarify | Co-Founder

    2026 – Present

    Tracker+Scout | Partner / Creative Director

    2023 – Present

    Wet Elephant Design Studio | Design Director

    2023 - 2023

    InfluxData | Design Director

    2020 – 2024

    Ingenio / Keen | Senior Product Designer

    2016 – 2020

    Bay Dynamics (Broadcom) | Principal Designer

    2014 – 2016

    JMW | Creative Director

    2013 – 2023

    Bazaarvoice | Lead Product Designer

    2012 – 2013

    PowerReviews, Inc. | Lead Product Designer

    2011 – 2012

    Buzzillions | Principal Designer

    2008 – 2011

    CCDS | Co-founder / Designer

    2007 – 2008

    Yahoo! | Senior Visual / Interaction Designer

    2003 – 2006

    DESIGN PIPELINE & TOOLS

    Brand strategy and identity systems built for clarity, consistency, and accessibility. Product and UX architecture grounded in WCAG and ADA-compliant patterns. Design systems and scalable UI frameworks with accessible color, type, and component standards. AI-assisted image and video workflows with inclusive motion, contrast, and captioning considerations. Brand storytelling using AGI-style wrappers that balance narrative, usability, and compliance. No-code and low-code platforms for rapid prototyping and dev-ready, accessible builds. Cross-functional collaboration with engineering and product teams to ship compliant, scalable experiences.

    EDUCATION

    Academy of Art University | Design Studies

    Masters Design School | Associate of Science in Design (Crappy School)

  • JEFFREY WILLIS

    Design Director | San Francisco, CA | jeffreywillis.com

    PROFESSIONAL SUMMARY

    Creative Director / Design Director with 20+ years leading brand strategy, visual identity systems, and digital ecosystems. Specializes in building scalable brand systems spanning logos, color systems, typography, print, websites, and accessibility-compliant digital experiences. Uses AI-assisted workflows to accelerate production, increase consistency, and improve quality while maintaining brand integrity across channels.

    CORE COMPETENCIES

    Brand Strategy & Governance, Creative Direction, Visual Identity Systems, Brand Systems Design, Website & Marketing Design, Design Systems, Accessibility Compliance (ADA, WCAG), AI-Augmented Design Workflows, Cross-Functional Leadership, Digital & Print Ecosystems.

    PROFESSIONAL EXPERIENCE

    Tracker+Scout

    Partner / Creative Director

    2023 – Present

    • Leading brand strategy and visual identity systems for startups and established companies.

    • Designing scalable brand systems across logos, color, typography, print, websites, and marketing assets.

    • Integrating AI-assisted workflows to accelerate concepting, production, and iteration.

    • Ensuring brand consistency and accessibility compliance across all public-facing touchpoints.

    InfluxData

    Design Director (Brand & Web)

    2020 – 2024

    • Led brand design and website systems for a global enterprise technology company.

    • Owned visual identity evolution across marketing sites, brand assets, and digital communications.

    • Partnered with marketing, communications, and engineering teams to deliver scalable, accessible web systems.

    • Ensured consistency and governance across brand expression while supporting company growth.

    Wet Elephant Design Studio

    Design Director

    2023

    • Directed brand and digital design initiatives across multiple client engagements.

    • Established visual systems and creative standards to support efficient, repeatable delivery.

    JMW

    Creative Director

    2013 – 2023

    • Provided brand strategy, creative direction, and system-level design leadership across multiple industries.

    • Delivered identity systems, websites, and digital platforms from concept through launch.

    Bay Dynamics (Broadcom)

    Principal Designer

    2014 – 2016

    • Led brand and visual system design for enterprise security and analytics platforms.

    • Defined interaction and visual standards supporting complex, regulated environments.

    Yahoo!

    Senior Visual / Interaction Designer

    2003 – 2006

    • Designed large-scale consumer web experiences with high visibility and reach.

    • Contributed to visual standards and interaction patterns across multiple properties.

    DESIGN PIPELINE & TOOLS

    Brand system development, identity governance, website and marketing design, scalable design systems,

    AI-assisted image and layout workflows, accessibility-first design practices, no-code and low-code platforms, and close collaboration with marketing, engineering, and leadership teams.

    EDUCATION

    Academy of Art University — Design Studies in Product and Branding

    Masters Design School — Associate of Science in Design