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WORK HISTORY

Tracker+Scout | Partner/Design Director

2024 - Present

  • Lead brand identity development, marketing campaigns, and multi-channel design initiatives for clients.

  • Designed logos, websites, brochures, ad campaigns, and presentations to build cohesive brand ecosystems.

  • Partnered closely with clients to align creative work with business goals and strategic vision.

  • Directed web developers and junior designers to ensure smooth project execution under tight deadlines.

  • Maintained brand consistency across digital, print, and event touchpoints.

  • Conducted market research to uncover creative opportunities and inform design strategy.

Wet Elephant | Design Director

2023 - 2024

  • Oversaw design operations within a creative studio environment.

  • Led design processes from concept to execution, aligning visual direction with business goals.

InfluxData | Principal Designer

2020 - 2024

  • Reported directly to the CMO, leading web application design and digital marketing initiatives.

  • Designed marketing campaigns across social, blog, and print channels.

  • Created wireframes, prototypes, and mockups for cross-functional collaboration.

  • Worked closely with developers to ensure pixel-perfect implementation.

  • Drove brand consistency and elevated digital experiences across platforms.

Ingenio / Keen | Sr. Product Designer

2016 - 2020

Contributed to the development of product features for a marketplace knowledge base platform.

  • Led the redesign of the Keen product across web and mobile, launching within three months.

  • Conducted over 100 user interviews and 30+ surveys to inform feature development.

  • Delivered 8+ major features, implementing a scalable design system to accelerate future design work.

  • Partnered with stakeholders, engineering, and product teams for continuous feature optimization.

  • Supported SEO and marketing efforts through design initiatives.

Bay Dynamics | Principal Designer

2014 - 2016

Lead Product Designer for data security software.

  • Lead designer for a security-focused SaaS platform specializing in big data dashboards and behavior analytics.

  • Developed interfaces addressing insider and outsider security threats.

  • Worked closely with product and marketing teams to ensure design and brand alignment.

Jeffrey Willis | Creative Director

2013 - 2024

  • Partnered with agencies and companies to deliver UX/UI design, branding, mobile app interfaces, and marketing design.

  • Specialized in creating responsive websites, event booths, logos, and print collateral.

Bazaarvoice | Lead Product Designer

2012 - 2013

  • Lead designer for Bazaarvoice Intelligence Analytics.

  • Enhanced customer journeys for global brands and retailers through data-driven design solutions.

PowerReviews, Inc. | Principal Designer

2011 - 2012

  • Led a critical redesign of the review form process, significantly reducing user drop-off rates.

  • Simplified review UX to boost conversion and ease of use.

Buzzillions | Principal Designer

2008 - 2011

Responsible for overseeing and executing all creative aspects of the user experience for Buzzillions.

  • Directed UX/UI strategy for Buzzillions.com, a consumer review platform with 4.5M monthly visitors.

  • Conducted usability studies, site analytics review, and multiple redesigns based on user feedback.

  • Managed the UX design of Buzzillions’ first iOS app, documenting flows and reducing revision cycles.

CCDS, LLC. | Principal Designer

2007 - 2008

  • Provided UX/UI design, branding, interaction design for dashboards, and front-end development services.

Yahoo.com - Sr. Visual Designer

2003 - 2006

  • Designed for major Yahoo! properties, including Finance, Movies, Health, My Yahoo!, News, Groups, and Yahoo! 360.

  • Focused on creating scalable, user-centric visual systems across high-traffic platforms.

EDUCATION

Academy of Art University

Masters Design Institute

TOOLS

Figma, Midjourney, Runway, Flume, Adobe Creative Cloud, HTML, CSS, Final Cut Pro, After Effects, and Ableton.

I also actively use six AI tools to integrate AI-driven design into my professional workflow.

résumé