JEFFREY WILLIS

BRAND DESIGNER

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WORK

Reel

Top-down view of a clothing store fitting room area with wall-to-wall racks of folded clothes and hanging garments, a wooden seating area in the center, and various chairs and bags scattered on the floor.

THREADLINE

Close-up of a black, geometric-patterned sneaker worn with black sock against an urban concrete background.

POLYKICK

Open booklet titled "College Travel Trends & Industry Report" with a football player on the cover, lying on a red surface.

SHORT’S TRAVEL

Herbs and plants in a wooden garden planter box, including oregano, sage, purple lettuce, and lettuce.

INFLUXDATA

A close-up of a glowing, blue, spherical object with sparkling light particles, resembling a high-tech digital or futuristic element.

STREAMNATIVE

Close-up of a black leather item with orange stitching and an embossed logo that says "siig made in Italy."

GüS GOODS

Graph displaying data throughput, comparing InfluxDB 3.0 and InfluxDB OSS 1.8/2.x, with performance metrics, latency information, and related data in a dark-themed dashboard.

INFLUX BENCHMARK

Close-up of a digital interface showing menu options: 'Services,' 'Portfolio Companies,' 'About Us,' and 'Latest News,' with a background of what appears to be a spacecraft or rocket assembly.

LEONID

Black background with white text that reads "canopy" and a logo of a half-circle sun, with the top part of the sun partially hidden behind a horizontal line, resembling a horizon.
Black and white logo with the word 'nano' in lowercase letters and a small dot above the 'a'.
The word 'MONÄI' written in large white letters on a black background with a stylized arrow pointing upward and the text 'Total Nurturing' underneath.
A black background with a white minimalist logo of a stylized flower and the word "keen" underneath.
Design with black background and a central spiral swirl resembling a logo or icon.
Black background with white text saying "The Hideaways" in cursive font.
Black logo with white text that reads 'the habitat.' and an abstract icon of a tree to the left.
Black background with white text that reads 'SPARK' in a stylized font.
Logo for The Alcoves featuring a stylized mountain and the text 'The Alcoves' in white on a black background.
Black and white logo with a rough spiral shape above the word 'SOLARA' in bold, uppercase letters, with a registered trademark symbol.
Black background with a white circular logo featuring a stylized panther head and the word 'SPECTRE' below it.
Black logo with a stylized flame icon atop the word 'FIREFIT' in white letters.

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ABOUT

As a brand designer, I don’t just create visuals — I build brand experiences that stick. From websites and booth designs to pitch decks, print materials, ad campaigns, and logos, I make sure every touchpoint feels intentional and on-brand. I blend aesthetics with strategy, designing work that not only looks sharp but also connects with the right audience and drives the brand’s message home.

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TESTIMONIAL

“…create beautiful designs that align with corporate messaging and brand.”

“I've been working with Jeffrey for years on a variety of UI/UX design and creative/brand projects – including day-to-day design requests and large strategic marketing initiatives. He has been instrumental to our design team and has played a significant role in our corporate rebrand (new logos, colors, fonts, and a new website), large conference booth designs (i.e. AWS Re:Invent), our user conference, and many more projects. He has developed new website page designs and other web projects. Additionally, he has contributed to all brand and creative projects -- including expanding our guidelines to create a clear distinct brand across all assets. As a designer, he has a great eye for what looks good and is willing to collaborate to create beautiful designs that align with corporate messaging and brand.”

— Caitlin Croft, Director of Marketing, InfluxData

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CONNECT