JEFFREY WILLIS

BRAND DESIGNER

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WORK

Reel

An aerial view of a clothing store with racks of clothes lining all sides and a fitting room in the center. There are chairs and a table with folded clothes or accessories.

THREADLINE

Close-up of a black, geometric-designed sneaker worn with black socks against a concrete background.

POLYKICK

An open report booklet titled 'College Travel Trends & Industry Report' with a football player on the cover, and an open travel report showing an airplane on a runway with commercial air facts.

SHORT’S TRAVEL

Various herbs growing in wooden planters, including oregano, sage, mint, and lettuce.

INFLUXDATA

Close-up of a glowing, spherical object made of tiny blue light particles, resembling a digital or futuristic technology concept.

STREAMNATIVE

Close-up of a black leather wallet with red stitching and embossed brand name "GÜS" and text "made in italy".

GüS GOODS

Bar chart comparing data ingestion rates and query latency for InfluxDB 3.0 and InfluxDB OSS 1.8, with annotations highlighting 37 times faster ingestion.

INFLUX BENCHMARK

Digital interface with labels for sections: Services, Portfolio Companies, About Us, Latest News, Overlapping background of metallic components.

LEONID

Black and white logo with a stylized house and sun above the word 'canopy' in lowercase font.
The Nano logo with white lowercase letters on a black background.
Logo of Monai, the medical open-source AI framework, with the name 'MONAI' in bold white letters on a black background.
Black background with a white minimalist logo of a stylized flower or leaf above the word 'keen' in lowercase letters.
A circular, black and white spiral logo design.
Black background with white text that says "The Hideaways" in a cursive font.
Black background with white geometric tree logo and the words "the habitat." in lowercase letters.
A logo with the word 'SPARK' written in a stylized, broken font with black and white colors and a small flame icon at the top.
Logo for the AlCoves with a mountain symbol above the text 'the Alcoves' in white on a black background.
Black background with white logo of Solara in stylized font with registered trademark symbol.
Black background with a white logo of a robot dog head inside a circle, and the word 'SPECTRE' written below in white capital letters.
Black logo with an orange flame at the top and the words 'FIRE FIT' in white capital letters underneath.

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ABOUT

As a brand designer, I don’t just create visuals — I build brand experiences that stick. From websites and booth designs to pitch decks, print materials, ad campaigns, and logos, I make sure every touchpoint feels intentional and on-brand. I blend aesthetics with strategy, designing work that not only looks sharp but also connects with the right audience and drives the brand’s message home.

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TESTIMONIAL

“…create beautiful designs that align with corporate messaging and brand.”

“I've been working with Jeffrey for years on a variety of UI/UX design and creative/brand projects – including day-to-day design requests and large strategic marketing initiatives. He has been instrumental to our design team and has played a significant role in our corporate rebrand (new logos, colors, fonts, and a new website), large conference booth designs (i.e. AWS Re:Invent), our user conference, and many more projects. He has developed new website page designs and other web projects. Additionally, he has contributed to all brand and creative projects -- including expanding our guidelines to create a clear distinct brand across all assets. As a designer, he has a great eye for what looks good and is willing to collaborate to create beautiful designs that align with corporate messaging and brand.”

— Caitlin Croft, Director of Marketing, InfluxData

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CONNECT