JEFFREY WILLIS

BRAND DESIGNER.

/01

WORK

Reel

Overhead view of a clothing store fitting room area with racks of clothes on all sides, a few chairs, and some luggage and belongings on the floor.

THREADLINE

Close-up of a person's foot in a black and gray geometric-patterned sneaker, with black socks and dark clothing, against a dark background.

POLYKICK

Open booklet showing airline data and a Boeing airplane on the runway. The cover page mentions college travel trends and industry report.

SHORT’S TRAVEL

Close-up of various green and purple herbs growing in a wooden garden bed.

INFLUXDATA

Close-up of a glowing, spherical fiber optic cable emitting blue light with tiny light particles.

STREAMNATIVE

Close-up of black leather wallet with red stitching and embossed logo that reads 'Gius MADE IN ITALY'.

GüS GOODS

A digital data analytics dashboard displaying bar charts and tables comparing InfluxDB 3.0 and InfluxDB OSS 1.8. Data includes rows ingested per hour, rows/second, points/second, and telegraph agents, highlighting performance improvements.

INFLUX BENCHMARK

A digital interface overlaid on a photo of a rocket with multiple levels, representing aerospace or space exploration. The interface includes menu options labeled 'Services,' 'Portfolio Companies,' 'About Us,' and 'Latest News.'

LEONID

Black background with white text that says 'canopy' and a logo featuring a partial sun or moon.
Logo with the word 'nano' in lowercase, stylized white font on a black background.
Black background with the word "MONĀ" in large white letters, with the letter "A" upside down.
A black background with a minimalist white logo of a stylized lotus flower and the word "keen" in lowercase letters underneath.
Black image with a white spiral symbol in the center.
The logo of the video game 'The Hideaways' in white text on a black background.
Logo with three stylized triangles and the words "the habitat." on a black background.
Black background with word 'SPARK' in white stylized letters
Black background with white text that reads 'the Alcoves', with an upward-pointing arrow above the text.
Black background with white text reading 'SOLARA' and a registered trademark symbol.
Black background with a white circular logo of a stylized wolf's head, and the word 'SPECTRE' written below in capital letters.
Black background with the word 'FIREFIT' in white, modern font

/02

ABOUT

I design cohesive brand systems across all touchpoints, align creative with business goals, and deliver high-quality work on time — without drama.

I get shit done.

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WHAT I BRING

Testimonials are kind of yesterday — and let’s be honest, no one’s making real decisions based on them.

I take a hands-on approach to brand design, building cohesive identities across digital and print. I create scalable systems, websites, ad campaigns, and marketing assets that drive engagement and align with business goals. I deliver high-quality work that stays on brand and makes an impact.

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CONNECT