JEFFREY WILLIS

BRAND DESIGNER.

/01

WORK


Reel

Black background with the word "canopy" in white lowercase letters, featuring a half-circle design above the letters.
Logo displaying the word 'nano' in lowercase, white text on a black background, with unique rounded fonts and three small dots below the first 'n'.
White text 'MONAI' on black background
Minimalist lotus logo with the word 'keen' below in white on a black background.
A black and white spiral pattern logo in a circle on a black background.
"The Hideaways" logo in white cursive font on a black background.
Logo with a stylized geometric design and the text 'the habitat' on a black background.
Stylized white text logo on black background, spelling "SPARK" in a bold, modern font.
Logo with the text "the Alcoves" and an upward-pointing arrow above the "A". Background is black and text is white.
"SOLARA®" logo in white text on a black background.
Black and white logo featuring a stylized panther head inside a circle above the word 'SPECTRE.'
"FIREFIT" in bold white text on a black background.

/02

ABOUT


As a brand designer, I transform ideas into visually compelling designs that strengthen brand identity. My work spans multiple touchpoints, including websites, booth designs, pitch decks, print materials, social ads, metrics, and logos—anything that builds a cohesive brand presence. I prioritize both aesthetics and strategy, ensuring each design aligns with the brand’s values, voice, and target audience.

Whether I’m crafting a brand from the ground up or refining an existing identity, my goal is to create cohesive, engaging visuals that leave a lasting impression and foster meaningful connections.

/03

TESTIMONIAL


“…create beautiful designs that align with corporate messaging and brand.”

“I've been working with Jeffrey for years on a variety of UI/UX design and creative/brand projects – including day-to-day design requests and large strategic marketing initiatives. He has been instrumental to our design team and has played a significant role in our corporate rebrand (new logos, colors, fonts, and a new website), large conference booth designs (i.e. AWS Re:Invent), our user conference, and many more projects. He has developed new website page designs and other web projects. Additionally, he has contributed to all brand and creative projects -- including expanding our guidelines to create a clear distinct brand across all assets. As a designer, he has a great eye for what looks good and is willing to collaborate to create beautiful designs that align with corporate messaging and brand.”

Caitlin Croft, Director of Marketing, InfluxData

/04

CONNECT