/05

EDUCATION

Academy of Art University

Masters Design Institute

TOOLS

Figma, Midjourney, Runway, Flume, Adobe Creative Cloud, HTML, CSS, Final Cut Pro, After Effects, and Ableton.

I also actively use six AI tools to integrate AI-driven design into my professional workflow.

CLIENTS

  • BandPage (Aquired by Google)


  • Cedro Group (Agency)


  • EverSport


  • Gloo Life


  • güs

  • iPass, Inc.


  • InfluxData


  • KPCB - Kleiner Perkins

  • Lagniappe Bistro


  • LA Times


  • MON.AI


  • Monster Products


  • Omnicell, Inc.


  • PrimeShare


  • Range Wagyu


  • RDUX (Agency)


  • Spectre

  • Tracker+Scout
(Agency)

  • Zilliz AI

LINKEDIN HIGH FIVE

I've been working with Jeffrey for years on a variety of UI/UX design and creative/brand projects – including day-to-day design requests and large strategic marketing initiatives. He has been instrumental to our design team and has played a significant role in our corporate rebrand (new logos, colors, fonts and a new website), large conference booth designs (i.e. AWS Re:Invent), our user conference and many more projects. He has developed new website page designs and other web projects. Additionally, he has contributed to all brand and creative projects -- including expanding our guidelines to create a clear distinct brand across all assets. As a designer, he has a great eye for what looks good and is willing to collaborate to create beautiful designs that align with corporate messaging and brand.

Caitlin Croft
Director of Marketing, InfluxData

Jeffrey holds all the desired qualities an interface designer should have and then some. He has an instinctive understanding of technical constraints - this allows him to absorb requirements, innovate, and deliver visual solutions with little engineering guidance. A wearer of numerous hats, Jeffrey gets the job done!

Roland Blanton 
Engineering Manager, Google

Jeffrey makes the whole team look great with his thoughtful creations. I'd always get compliments about his work from everyone in the business. His work literally inspired employees to want to be a part of our company mission. He works well in a cross-functional team bringing the knowledge and discipline of world-class design. Not only does he produce high-quality design, he's able to bring this design to life through design guides and presentations. After the design was finalized, Jeffrey would QA the implementation at various stages of development (we called them "design reviews"). He owned and took responsibility for his designs for the whole product lifecycle. He's business-oriented in that he can produce his high quality QUICKLY which is a RARE talent in the design world. Jeffrey ran the design for the consumer site Buzzillions.com and also did the design for many of the assets for our B2B business PowerReviews.com. His ability to work in a cross-functional team, produce high-quality work, and work quickly make Jeffrey a designer I'd recommend any friend needing to get their company noticed and their product loved.

Jim Morris 
CTO at PowerReviews 
Brightday Co-Founder & CTO

Every so often one gets to work with someone who leaves a very positive mark on one's career and Jeff is one of those individuals. I was fortunate to work with Jeff at Fogdog Sports and our collaboration resulted in some incredibly rewarding efforts. We had to build a brand, develop marketing vehicles, site designs and general interface solutions for a fast-growing company, and what became one of the top e-commerce companies on the Web (per Fortune Magazine). Jeff was a very large part of that recognition and success. He was a pleasure to work with, he had great insight and ideas, and routinely made us all look better with his design and thinking. I look forward to the day I get to work with Jeff again, as it was truly a pleasure to work with him.

Mark [Lucky] Loncar 
VP, Executive Producer at Fogdog Sports

I’ve been working with Jeffrey on design projects for nearly 15 years. Although I'm remotely located in San Diego he still manages to understand what my needs are, a testament to his communication skills as a designer. We have worked on countless projects encompassing his broad skill set from web development and brand design and online media marketing. Jeffrey comes with my highest recommendations in all levels on design, a true leader in his field. Top Qualities: Great Results, High Integrity, Creative.

Michael Gammond 
Senior Engineer

Jeffrey is the kind of designer that is morally offended by imperfection. He tends to start with the ideal end goal in mind, then work his way back from there when there are constraints. This often leads to a better than expected result even when compromises have to be made, and an obvious map to further improvements in the next phase of the product.

Ray Hill
Senior Product Manager, Keen

Jeffrey has always had an excellent visual aesthetic and we relied heavily on his talent to re-design 2 brands and improve our ad campaigns to much success. A very competent all-round designer who can handle research/discovery and rapid prototyping. He also pushed for the adoption of a Design Mgmt System which has raised the quality, consistency, and speed of the entire design team.

Torben Mottes
CPO

I had the pleasure of working with Jeffrey for several years and he's a top-notch designer. He has a great eye for style, takes a critical approach to assignments, and the combination of his skill and turnaround time is nothing short of amazing. He has the ability to take your designs to the next level on a consistent basis.

Jason Myers
Sr. Manager Content Marketing, InfluxDtata

résumé


WORK HISTORY

Tracker+Scout | Partner/Design Director

2024 - Present

  • Lead brand identity development, marketing campaigns, and multi-channel design initiatives for clients.

  • Designed logos, websites, brochures, ad campaigns, and presentations to build cohesive brand ecosystems.

  • Partnered closely with clients to align creative work with business goals and strategic vision.

  • Directed web developers and junior designers to ensure smooth project execution under tight deadlines.

  • Maintained brand consistency across digital, print, and event touchpoints.

  • Conducted market research to uncover creative opportunities and inform design strategy.

Wet Elephant | Design Director

2023 - 2024

  • Oversaw design operations within a creative studio environment.

  • Led design processes from concept to execution, aligning visual direction with business goals.

InfluxData | Principal Designer

2020 - 2024

  • Reported directly to the CMO, leading web application design and digital marketing initiatives.

  • Designed marketing campaigns across social, blog, and print channels.

  • Created wireframes, prototypes, and mockups for cross-functional collaboration.

  • Worked closely with developers to ensure pixel-perfect implementation.

  • Drove brand consistency and elevated digital experiences across platforms.

Ingenio / Keen | Sr. Product Designer

2016 - 2020

Contributed to the development of product features for a marketplace knowledge base platform.

  • Led the redesign of the Keen product across web and mobile, launching within three months.

  • Conducted over 100 user interviews and 30+ surveys to inform feature development.

  • Delivered 8+ major features, implementing a scalable design system to accelerate future design work.

  • Partnered with stakeholders, engineering, and product teams for continuous feature optimization.

  • Supported SEO and marketing efforts through design initiatives.

Bay Dynamics | Principal Designer

2014 - 2016

Lead Product Designer for data security software.

  • Lead designer for a security-focused SaaS platform specializing in big data dashboards and behavior analytics.

  • Developed interfaces addressing insider and outsider security threats.

  • Worked closely with product and marketing teams to ensure design and brand alignment.

Jeffrey Willis | Creative Director

2013 - 2024

  • Partnered with agencies and companies to deliver UX/UI design, branding, mobile app interfaces, and marketing design.

  • Specialized in creating responsive websites, event booths, logos, and print collateral.

Bazaarvoice | Lead Product Designer

2012 - 2013

  • Lead designer for Bazaarvoice Intelligence Analytics.

  • Enhanced customer journeys for global brands and retailers through data-driven design solutions.

PowerReviews, Inc. | Principal Designer

2011 - 2012

  • Led a critical redesign of the review form process, significantly reducing user drop-off rates.

  • Simplified review UX to boost conversion and ease of use.

Buzzillions | Principal Designer

2008 - 2011

Responsible for overseeing and executing all creative aspects of the user experience for Buzzillions.

  • Directed UX/UI strategy for Buzzillions.com, a consumer review platform with 4.5M monthly visitors.

  • Conducted usability studies, site analytics review, and multiple redesigns based on user feedback.

  • Managed the UX design of Buzzillions’ first iOS app, documenting flows and reducing revision cycles.

CCDS, LLC. | Principal Designer

2007 - 2008

  • Provided UX/UI design, branding, interaction design for dashboards, and front-end development services.

Yahoo.com - Sr. Visual Designer

2003 - 2006

  • Designed for major Yahoo! properties, including Finance, Movies, Health, My Yahoo!, News, Groups, and Yahoo! 360.

  • Focused on creating scalable, user-centric visual systems across high-traffic platforms.